Name Image Likeness (NIL)
Are you an athlete who wants to use your platform for more than just the game? WHO KARES? is looking for current collegiate athletes to become official NIL brand partners.
This is more than a logo deal. This is a movement. We’re inviting athletes who care about mental health, leadership, community service, and inspiring the next generation to step up and partner with a purpose.
Your name, your platform, your purpose. WHO KARES?
Send an email to Keshiabeh@karesinc.org to apply and receive an intro questionnaire.
Our team is currently going through hundreds of applications to decide which athletes to represent our company for our initial NIL signing. Please be patient with us.
If you do not make our official NIL roster we have an ambassador program that is available as well.
Ideal Partners
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Must be a current collegiate athlete, on an active roster and playing
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Athletes with a story, a purpose, or a platform they want to grow
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Those committed to being role models on and off the field or court
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Individuals who care about mental wellness, social impact, and inspiring change
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Active on social media and the community. (follower count and insights are taken into consideration)
Ambassador Program
The WHO KARES? Brand Ambassador Program is designed to empower athletes, students, and community leaders to represent the brand, amplify its message of responsibility and resilience, and expand its impact. Ambassadors will embody the brand’s values—mental strength, community service, and athlete empowerment—while receiving exclusive opportunities, gear, and benefits.
Ideal candidates are:
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High school, college, or professional athletes (current and former).
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Students with strong social media presence and community involvement.
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Coaches, trainers, or influencers aligned with mental health, sports, or lifestyle empowerment.
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Passionate supporters who embody the “WHO KARES?” mantra.